Description

Fettercairn 14y Highland Single Malt Scotch Whisky

Established in 1824 in the foothills of the Cairngorm mountains, Fettercairn has become renowned for our innovative approach to flavour-led whisky making. From our commitment to locally sourced ingredients, to our unique copper cooling ring, which cascades mountain water down our stills.Our spirit is then fully aged in ex-bourbon barrels, creating a distinctive tropical house style. Fettercairn 14y

The honest grind

Do me a small favour, before reading on, open another browser tab and do a wee Google search for “whisky review”. Share in the comments, if you like, and tell me: what result pops up first?

It really depends on where you’re located but, for much of our readership, Dramface appears top. This is a recent thing and we’re all very chuffed about it.

It matters not if you pluralise it, spell your whiskey with an ‘e’, whether you specify brands: “macallan whisky review” or “ardnamurchan whisky review” – or indeed if you do all of the same via a guest tab or incognito window – all the results seem to place us on the first page and very often first – right up top.

Now, what this actually means for us we’re not sure, but we hope it’s positive. We’re not entirely sure how many people grab a keyboard and bang “whisky reviews” into their Googler,  but with a little digging we can look into what folk search for and how they find us. But we’re probably not going to do that. Just like we didn’t do it before. Like all the other things we didn’t do.

We didn’t pay for any search engine optimisation (SEO), we didn’t try any shortcuts, hacks, fixes or crowbars. We didn’t design content around Google and we didn’t ever target being top of the search results. It just happened. Since discovering this I’ve played around with different search terms that might be appropriate for Dramface potential readers and, although not always, I generally find the results to be very favourable for us. So with all of this lack of effort, how has it happened? Fettercairn 14y

Well, after just over two and a half years of Dramface – and knocking on for close to 1,000 reviews – it would seem that Google has decided to consider us relevant. I put that down to the grind: near daily content with only relevant links, straight thoughts, unique opinions and original assets. They obviously see our traffic is growing too but, for all of us, and likely you too, the secrets of the search engine algorithms remain locked in a black box. So we just plod on not really paying too much attention to what the machine desires. We simply do exactly what we want to do, when we want to do it, with open honesty – and simply hope we’re discovered by like-minded folk. Fettercairn 14y

I truly believe that even although there are short-cuts, hacks and cheats, they’re betrayed by even minimal digging. We have no desire to entertain them and I think Google has worked out that we’re real. That’s a good feeling. We’re all still filled with drive for the future and we know that so many whisky folk are yet to discover Dramface. We don’t know how many might stick and how many will move on; not everyone’s a reader, not everyone likes our tone or vibe. But the more folk we can reach, the louder our voice becomes and the more we can prove there are other ways to build relevance and it can be done independently. It just takes time. Fettercairn 14y

Now, give me a second to come up with a slick segue to this Fettercairn. Fettercairn 14y

Trade name

Whisky

Item No.

1630833

Whisky region

Highlands

Country of origin

Great Britain

Alcohol by volume [% AbV]

46.0

Manufacturer information

Fettercairn Distillery,Distillery Rd,AB30 1YB Fettercairn, Laurencekirk,GB

Warnings

Drink responsibly.

Storage conditions

Store in a cool dry place.